Thursday, October 6, 2011

On Apple

A visit to NYC Apple shop on 30 Aug 2009

"I have always observed that good design can normally only emerge if there is a strong relationship between an entrepreneur and the head of design. At Apple this situation exists - between Steve Jobs and Jony Ive…Apple has managed to achieve what I never achieved: using the power of their products to persuade people to queue to buy them. For me, I had to queue to receive food at the end of World War II. That’s quite a change."

Dieter Rams, Dieter Rams: Apple has achieved something I never did

quote via Unplgged

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